Improve the South Main Experience, Elevate the Quality of Life for people who live, work and visit here, and Engage/Support organizations and businesses within the South Main area.

We are a purposeful, effective, nimble, collaborative and respectful association that values our members. We have active, hands-on members who work/strive to achieve commonly shared results. Our dedicated members freely offer resources and support to advance the South Main Alliance agenda.

We enable and support SMA organizations to do their most impactful, innovative, cutting-edge work, attract and retain the best employees, and help them fulfill their organizational visions.

We are recognized for how well we bring together our member organizations to collaborate and cooperate around our common agenda and achieve results. United we face challenges and together we celebrate success.

We give our region a voice in local planning strategy, resource allocation and political conversations.

We build connections between organizations within the South Main area and facilitate communication for mutual benefit for our organizations and those outside our area.

We steadfastly pursue and achieve a common-shared vision and agenda for the South Main area.

• Transportation

• Stormwater Management

• Responsible Land Use/Quality Development

• Safety and Security

Refocus energies on our stakeholders - identify issue champions and harness/cultivate their passion, knowledge, insights, expertise and resources to advance our shared agenda.

Conduct issue-specific info events to understand the most pressing issues, take positions and use our clout and voice to advocate for those positions.

Leverage members resources to educate and inform our stakeholders about pressing issues - be the “GO TO” info resource.