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Did you know?

In 1982, Bob Hope called Houston’s Main Street bordering Rice University and Hermann Park one of the most beautiful places in the country.

About SMA

The South Main Alliance is a 501( c ) (3) corporation founded in 1976 as the South Main Center Association based on recommendations in the National Endowment for the Arts funded study “Options for a Unique Texas Place” that urged the creating a framework for collaboration to protect and enhance a special area with great diversity and quality of life.  The South Main area is 12 square miles -- which compares to one square mile for the Downtown.

Featured Leaders


Joel Cowley
President & CEO
Houston Livestock Show & Rodeo
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